--- title: Blog Grow Poland | Strategy description: Strategy | Blog about marketing automation using the HubSpot and Oracle Marketing Cloud (Eloqua) image: https://www.growpoland.pl/hubfs/BLOG-1024x536%20(1).png --- # Grow International Blog [![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en) - [HubSpot](https://www.growpoland.pl/en/hubspot) - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner) - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub) - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub) - [HubSpot Service Hub](https://www.growpoland.pl/en/hubspot/hubspot-serivce-hub) - [HubSpot Content Hub](https://www.growpoland.pl/en/hubspot/hubspot-content-hub) - [HubSpot Operations Hub](https://www.growpoland.pl/en/hubspot/hubspot-operations-hub) - [HubSpot Commerce Hub](https://www.growpoland.pl/en/hubspot/hubspot-commerce-hub) - [HubSpot Implementation](https://www.growpoland.pl/en/hubspot/implementation) - [HubSpot Adaptation](https://www.growpoland.pl/en/hubspot/adaptation) - [HubSpot Web Development](https://www.growpoland.pl/en/hubspot/hubspot-web-development) - [Website on HubSpot](https://www.growpoland.pl/en/hubspot/website-on-hubspot) - [UI/UX Design for HubSpot](https://www.growpoland.pl/en/hubspot/ui-ux) - [Migration to the HubSpot](https://www.growpoland.pl/en/hubspot/migration) - [SEO & AEO in HubSpot](https://www.growpoland.pl/en/hubspot/hubspot-web-development/hubspot-seo-aeo) - [HubSpot White Label Partner Agency](https://www.growpoland.pl/en/hubspot/white-label) - [HubSpot for Your Business](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business) - [HubSpot for Travel Agencies](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-travel-agency) - [HubSpot for Manufacturing](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-manufacturing) - [HubSpot for Hotels](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-hotels) - Tools - [Website Grader](https://www.growpoland.pl/en/website-grader) - [Calculator ROI](https://www.growpoland.pl/en/calculator-roi) - [Grow in HubSpot Marketplace](https://www.growpoland.pl/en/hubspot/marketplace/) - [Eloqua](https://www.growpoland.pl/en/eloqua) - [Marketing](https://www.growpoland.pl/en/marketing) - [Discover digital marketing](https://www.growpoland.pl/en/marketing/discover-digital-marketing) - [Digital strategy & consulting](https://www.growpoland.pl/en/marketing/digital-strategy-and-consulting) - [Social media](https://www.growpoland.pl/en/marketing/social-media-marketing) - [Branding & Identity](https://www.growpoland.pl/en/marketing/branding-and-identity) - [Content marketing](https://www.growpoland.pl/en/marketing/content-marketing) - [Copywriting](https://www.growpoland.pl/en/marketing/copywriting) - [Martech](https://www.growpoland.pl/en/martech) - [Marketing for Manufacturing](https://www.growpoland.pl/en/marketing/marketing-for-manufacturing) - Knowledge Base - [Blog](https://www.growpoland.pl/en/blog) - [CRM](https://www.growpoland.pl/en/knowledge/crm) - [HubSpot](https://www.growpoland.pl/en/knowledge/hubspot) - [Social Media Marketing](https://www.growpoland.pl/en/knowledge/smm) - [Marketing Automation](https://www.growpoland.pl/en/knowledge/marketing-automation) - [Content Marketing](https://www.growpoland.pl/en/knowledge/content-marketing) - [Lead Generation](https://www.growpoland.pl/en/knowledge/lead-generation) - About - [Team](https://www.growpoland.pl/en/team) - [Portfolio](https://www.growpoland.pl/en/portfolio) - [Dalmec Success Story](https://www.growpoland.pl/en/portfolio/dalmec) Contact [PL](https://www.growpoland.pl/blog/all) [![HERO\_SOCIAL\_linkedin](https://www.growpoland.pl/hubfs/HERO_SOCIAL_linkedin.svg)](https://pl.linkedin.com/company/grow-poland) [![HERO\_SOCIAL\_facebook](https://www.growpoland.pl/hubfs/HERO_SOCIAL_facebook.svg)](https://pl-pl.facebook.com/growpoland/) [![HERO\_SOCIAL\_twitter](https://www.growpoland.pl/hubfs/HERO_SOCIAL_twitter.svg)](https://twitter.com/growpoland) ## Effective marketing and sales in the digital world 🡫 Wybierz kategorię - [HubSpot (51)](https://www.growpoland.pl/en/blog/tag/hubspot) - [CRM (38)](https://www.growpoland.pl/en/blog/tag/crm) - [B2B Marketing (21)](https://www.growpoland.pl/en/blog/tag/b2b-marketing) - [Marketing Automation (18)](https://www.growpoland.pl/en/blog/tag/marketing-automation) - [AI (17)](https://www.growpoland.pl/en/blog/tag/ai) - [Content Marketing (15)](https://www.growpoland.pl/en/blog/tag/content-marketing) - [Strategy (14)](https://www.growpoland.pl/en/blog/tag/strategy) - [HubSpot CMS (13)](https://www.growpoland.pl/en/blog/tag/hubspot-cms) - [Digital Selling (8)](https://www.growpoland.pl/en/blog/tag/digital-selling) - [Social selling (8)](https://www.growpoland.pl/en/blog/tag/social-selling) - [Oracle Eloqua (7)](https://www.growpoland.pl/en/blog/tag/oracle-eloqua) - [Implementation (6)](https://www.growpoland.pl/en/blog/tag/implementation) - [WebDevelopment (6)](https://www.growpoland.pl/en/blog/tag/webdevelopment) - [Inbound Marketing (5)](https://www.growpoland.pl/en/blog/tag/inbound-marketing) - [Lead Generation (4)](https://www.growpoland.pl/en/blog/tag/lead-generation) - [LinkedIn (4)](https://www.growpoland.pl/en/blog/tag/linkedin) - [Customer Experience (2)](https://www.growpoland.pl/en/blog/tag/customer-experience) - [Customer Success (2)](https://www.growpoland.pl/en/blog/tag/customer-success) - [Martech (2)](https://www.growpoland.pl/en/blog/tag/martech) - [Sales (2)](https://www.growpoland.pl/en/blog/tag/sales) - [Security (2)](https://www.growpoland.pl/en/blog/tag/security) - [Social Media (2)](https://www.growpoland.pl/en/blog/tag/social-media) - [Digital marketing (1)](https://www.growpoland.pl/en/blog/tag/digital-marketing) - [Email Marketing (1)](https://www.growpoland.pl/en/blog/tag/email-marketing) - [Instagram (1)](https://www.growpoland.pl/en/blog/tag/instagram) CRM Strategy Jarosław Czyżewski Czas lektury: 5 min ## [What will the future of CRM look like? Top trends in 2024](https://www.growpoland.pl/en/blog/future-of-crm-2024-trends) **CRM is a tool that not only revolutionizes the daily work of many businesses but also constantly evolves itself. CRM system providers are exceptionally sensitive to changing needs and expectations...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/future-of-crm-2024-trends) Najnowszy post CRM Strategy Jarosław Czyżewski Czas lektury: 6 min ## [5 Signs Your Company Should Implement CRM](https://www.growpoland.pl/en/blog/5-signs-your-company-should-implement-crm) In today's increasingly competitive business environment, success is not solely determined by the product itself, but also by effective data management and customer relationship building.... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/5-signs-your-company-should-implement-crm) Najnowszy post B2B Marketing Sales Strategy Piotr Przytula Czas lektury: 7 min ## [Is Your B2B Company Ready for Black Friday?](https://www.growpoland.pl/en/blog/is-your-b2b-company-ready-for-black-friday) In November, your email inbox gets flooded with offers prepared for Black Friday. The same happens on social media, or even with outdoor ads you pass on your way to work. You might be wondering... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/is-your-b2b-company-ready-for-black-friday) Najnowszy post Content Marketing Strategy Jarosław Czyżewski Czas lektury: 7 min ## [What is RevOps and How Can It Help Your Company?](https://www.growpoland.pl/en/blog/what-is-revops-and-how-can-it-help-your-company) **Methods of managing a company must constantly evolve to adapt to changing conditions. Technological advancements, shifts in customer habits and expectations, new sales models, and increased...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/what-is-revops-and-how-can-it-help-your-company) Najnowszy post B2B Marketing Digital Selling Strategy Jarosław Czyżewski Czas lektury: 6 min ## [Ideal Customer Profile (ICP) - What, Why, How?](https://www.growpoland.pl/en/blog/ideal-customer-profile-icp) **It's no secret that effective marketing requires a good understanding of customers. The Ideal Customer Profile is a tool particularly useful in B2B marketing. A well-developed ICP can significantly...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/ideal-customer-profile-icp) Najnowszy post B2B Marketing Content Marketing Inbound Marketing Strategy Łukasz Kosuniak Czas lektury: 9 min ## [Content strategy - muzzle or ally of the marketer?](https://www.growpoland.pl/en/blog/content-strategy-muzzle-or-ally-of-the-marketer) Content strategy or content marketing strategy is associated with boring planning and limiting the creativity of markers. In practice, we find that the lack of a plan creates so much confusion that... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/content-strategy-muzzle-or-ally-of-the-marketer) Najnowszy post Content Marketing Strategy Łukasz Kosuniak Czas lektury: 14 min ## [12 challenges of today's B2B marketer](https://www.growpoland.pl/en/blog/12-challenges-of-todays-b2b-marketer) **Modern B2B marketing is a fascinating but difficult world. Until recently, left to our own devices, we lived a quiet life organizing events and producing flyers. What more ambitious among us was a...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/12-challenges-of-todays-b2b-marketer) Najnowszy post Marketing Automation Strategy Łukasz Kosuniak Czas lektury: 15 min ## [Get Control of Your Data: The Ones You Have And Plan To Get](https://www.growpoland.pl/en/blog/get-control-of-your-data) **If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/get-control-of-your-data) Najnowszy post Marketing Automation Strategy Łukasz Kosuniak Czas lektury: 13 min ## [Content Matrix - how to design?](https://www.growpoland.pl/en/blog/content-matrix-how-to-design) **A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/content-matrix-how-to-design) Najnowszy post B2B Marketing Lead Generation Strategy Łukasz Kosuniak Czas lektury: 12 min ## [Create quality leads and sales opportunities](https://www.growpoland.pl/en/blog/create-quality-leads-and-sales-opportunities) **Most B2B marketers declare that their most important job is to generate leads. However, we use many definitions of a lead and this can create serious problems in communicating with sales departments...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/create-quality-leads-and-sales-opportunities) Najnowszy post Marketing Automation Strategy Przemek Seliga Czas lektury: 4 min ## [Marketing Automation: 5 tips for reaching your target audience](https://www.growpoland.pl/en/blog/marketing-automation-5-tips-for-reaching-your-target-audience) **For companies using content marketing, marketing automation is an integral part of a successful marketing strategy. In order to win over potential customers and to keep current customers happy, using...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/marketing-automation-5-tips-for-reaching-your-target-audience) Najnowszy post ### Subscribe for our newsletter Leave your email address and receive **the latest news from the marketing world** ### [Przewodnik dla początkujących po digital marketingu dla małych firm Poznaj różnorodne strategie marketingu cyfrowego i dowiedz się, jak zacząć stosować je w swoim biznesie. POBIERZ PRZEWODNIK](https://www.growinternational.eu/pl/baza_wiedzy_ebooki?hsLang=en) [1](https://www.growpoland.pl/en/blog/tag/strategy/page/1) [2](https://www.growpoland.pl/en/blog/tag/strategy/page/2) [![Arrow right](https://www.growpoland.pl/hubfs/Group%201180.svg)](https://www.growpoland.pl/en/blog/tag/strategy/page/2) ## Want to implement HubSpot or have any other questions? 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