--- title: Blog Grow Poland | Marketing Automation description: Marketing Automation | Blog about marketing automation using the HubSpot and Oracle Marketing Cloud (Eloqua) image: https://www.growpoland.pl/hubfs/BLOG-1024x536%20(1).png --- # Grow International Blog [![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en) - [HubSpot](https://www.growpoland.pl/en/hubspot) - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner) - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub) - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub) - 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[HubSpot for Your Business](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business) - [HubSpot for Travel Agencies](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-travel-agency) - [HubSpot for Manufacturing](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-manufacturing) - [HubSpot for Hotels](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-hotels) - Tools - [Website Grader](https://www.growpoland.pl/en/website-grader) - [Calculator ROI](https://www.growpoland.pl/en/calculator-roi) - [Grow in HubSpot Marketplace](https://www.growpoland.pl/en/hubspot/marketplace/) - [Eloqua](https://www.growpoland.pl/en/eloqua) - [Marketing](https://www.growpoland.pl/en/marketing) - [Discover digital marketing](https://www.growpoland.pl/en/marketing/discover-digital-marketing) - [Digital strategy & consulting](https://www.growpoland.pl/en/marketing/digital-strategy-and-consulting) - [Social media](https://www.growpoland.pl/en/marketing/social-media-marketing) - [Branding & Identity](https://www.growpoland.pl/en/marketing/branding-and-identity) - [Content marketing](https://www.growpoland.pl/en/marketing/content-marketing) - [Copywriting](https://www.growpoland.pl/en/marketing/copywriting) - [Martech](https://www.growpoland.pl/en/martech) - [Marketing for Manufacturing](https://www.growpoland.pl/en/marketing/marketing-for-manufacturing) - Knowledge Base - [Blog](https://www.growpoland.pl/en/blog) - [CRM](https://www.growpoland.pl/en/knowledge/crm) - [HubSpot](https://www.growpoland.pl/en/knowledge/hubspot) - [Social Media Marketing](https://www.growpoland.pl/en/knowledge/smm) - [Marketing Automation](https://www.growpoland.pl/en/knowledge/marketing-automation) - [Content Marketing](https://www.growpoland.pl/en/knowledge/content-marketing) - [Lead Generation](https://www.growpoland.pl/en/knowledge/lead-generation) - About - [Team](https://www.growpoland.pl/en/team) - [Portfolio](https://www.growpoland.pl/en/portfolio) - [Dalmec Success Story](https://www.growpoland.pl/en/portfolio/dalmec) Contact [PL](https://www.growpoland.pl/blog/all) [![HERO\_SOCIAL\_linkedin](https://www.growpoland.pl/hubfs/HERO_SOCIAL_linkedin.svg)](https://pl.linkedin.com/company/grow-poland) [![HERO\_SOCIAL\_facebook](https://www.growpoland.pl/hubfs/HERO_SOCIAL_facebook.svg)](https://pl-pl.facebook.com/growpoland/) [![HERO\_SOCIAL\_twitter](https://www.growpoland.pl/hubfs/HERO_SOCIAL_twitter.svg)](https://twitter.com/growpoland) ## Effective marketing and sales in the digital world 🡫 Wybierz kategorię - [HubSpot (51)](https://www.growpoland.pl/en/blog/tag/hubspot) - [CRM (38)](https://www.growpoland.pl/en/blog/tag/crm) - [B2B Marketing (21)](https://www.growpoland.pl/en/blog/tag/b2b-marketing) - [Marketing Automation (18)](https://www.growpoland.pl/en/blog/tag/marketing-automation) - [AI (17)](https://www.growpoland.pl/en/blog/tag/ai) - [Content Marketing (15)](https://www.growpoland.pl/en/blog/tag/content-marketing) - [Strategy (14)](https://www.growpoland.pl/en/blog/tag/strategy) - [HubSpot CMS (13)](https://www.growpoland.pl/en/blog/tag/hubspot-cms) - [Digital Selling (8)](https://www.growpoland.pl/en/blog/tag/digital-selling) - [Social selling (8)](https://www.growpoland.pl/en/blog/tag/social-selling) - [Oracle Eloqua (7)](https://www.growpoland.pl/en/blog/tag/oracle-eloqua) - [Implementation (6)](https://www.growpoland.pl/en/blog/tag/implementation) - [WebDevelopment (6)](https://www.growpoland.pl/en/blog/tag/webdevelopment) - [Inbound Marketing (5)](https://www.growpoland.pl/en/blog/tag/inbound-marketing) - [Lead Generation (4)](https://www.growpoland.pl/en/blog/tag/lead-generation) - [LinkedIn (4)](https://www.growpoland.pl/en/blog/tag/linkedin) - [Customer Experience (2)](https://www.growpoland.pl/en/blog/tag/customer-experience) - [Customer Success (2)](https://www.growpoland.pl/en/blog/tag/customer-success) - [Martech (2)](https://www.growpoland.pl/en/blog/tag/martech) - [Sales (2)](https://www.growpoland.pl/en/blog/tag/sales) - [Security (2)](https://www.growpoland.pl/en/blog/tag/security) - [Social Media (2)](https://www.growpoland.pl/en/blog/tag/social-media) - [Digital marketing (1)](https://www.growpoland.pl/en/blog/tag/digital-marketing) - [Email Marketing (1)](https://www.growpoland.pl/en/blog/tag/email-marketing) - [Instagram (1)](https://www.growpoland.pl/en/blog/tag/instagram) Marketing Automation Oracle Eloqua Adam Malachowski Czas lektury: 6 min ## [How Much Does Oracle Eloqua Cost, and Is It Worth the Investment?](https://www.growpoland.pl/en/blog/how-much-does-oracle-eloqua-cost) Oracle Eloqua is an advanced marketing automation platform, highly regarded by large enterprises for its rich features, flexibility, and deep integration capabilities. While its price may seem... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/how-much-does-oracle-eloqua-cost) Najnowszy post Marketing Automation Oracle Eloqua Adam Malachowski Czas lektury: 4 min ## [5 Oracle Eloqua Features That Are Unmatched](https://www.growpoland.pl/en/blog/5-oracle-eloqua-features-that-are-unmatched) Oracle Eloqua is an enterprise-class Marketing Automation system that sets standards in effective marketing communication for large organizations. The extensive customization capabilities to meet... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/5-oracle-eloqua-features-that-are-unmatched) Najnowszy post Marketing Automation Oracle Eloqua Adam Malachowski Czas lektury: 4 min ## [Who is Oracle Eloqua for?](https://www.growpoland.pl/en/blog/who-is-oracle-eloqua-for) Oracle Eloqua is one of the first and leading tools in the field of Marketing Automation. It is specifically designed to handle demanding and complex business needs. It is an excellent choice... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/who-is-oracle-eloqua-for) Najnowszy post B2B Marketing Marketing Automation Lead Generation Jarosław Czyżewski Czas lektury: 9 min ## [Lead scoring. What is it and how to create it in B2B?](https://www.growpoland.pl/en/blog/lead-scoring.-what-is-it-and-how-to-create-it-in-b2b) **If you work in sales, you have probably come across the concept of lead scoring, which involves the point-based assessment of potential customers. The functionality enabling lead scoring is, for...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/lead-scoring.-what-is-it-and-how-to-create-it-in-b2b) Najnowszy post Marketing Automation HubSpot Lead Generation Max Vorozhtsov Czas lektury: 6 min ## [Using HubSpot to Create an Effective Email Marketing Campaign](https://www.growpoland.pl/en/blog/using-hubspot-to-create-an-effective-email-marketing-campaign) Email marketing is a powerful tool in any modern marketer's arsenal. It allows you to connect directly with your audience, nurture leads, and drive conversions. To make the most of your email... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/using-hubspot-to-create-an-effective-email-marketing-campaign) Najnowszy post Marketing Automation Social selling Łukasz Kosuniak Czas lektury: 20 min ## [How to sell remotely - tools to support salespeople](https://www.growpoland.pl/en/blog/how-to-sell-remotely-tools-to-support-salespeople) Many changes await us. Some we can already see, others we will discover gradually. Certainly the way we communicate with our customers will change. I think that even after the limitations of... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/how-to-sell-remotely-tools-to-support-salespeople) Najnowszy post Marketing Automation Oracle Eloqua Adam Malachowski Czas lektury: 2 min ## [Oracle Eloqua - changes to email and Landing Page editors](https://www.growpoland.pl/en/blog/oracle-eloqua-changes-to-email-and-landing-page-editors) **I don't know if you know, but in the near future there will be significant changes for Eloqua system users using the "old" email and landing page editors. As early as August 2019, the so-called...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/oracle-eloqua-changes-to-email-and-landing-page-editors) Najnowszy post Marketing Automation Oracle Eloqua Adam Malachowski Czas lektury: 16 min ## [Oracle Eloqua, an advanced marketing automation platform](https://www.growpoland.pl/en/blog/oracle-eloqua-an-advanced-marketing-automation-platform) Eloqua - co to takiego i dlaczego to najlepsze na rynku rozwiązanie Marketing Automation? Eloqua is nothing less than the most advanced marketing automation system on the market. We can find this... [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/oracle-eloqua-an-advanced-marketing-automation-platform) Najnowszy post Marketing Automation Inbound Marketing Adam Malachowski Czas lektury: 6 min ## [Four tips for a better seller experience](https://www.growpoland.pl/en/blog/four-tips-for-a-better-seller-experience) **A Gartner research report reveals that 20% of all B2B transactions are terminated due to overly complicated rules and procedures. B2B companies have made significant efforts to offer better customer...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/four-tips-for-a-better-seller-experience) Najnowszy post Marketing Automation Strategy Łukasz Kosuniak Czas lektury: 15 min ## [Get Control of Your Data: The Ones You Have And Plan To Get](https://www.growpoland.pl/en/blog/get-control-of-your-data) **If you intend to implement a Marketing Automation system, you need to know what data to collect and what to do with it. Paradoxically, having too much data is of no benefit, because it's difficult to...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/get-control-of-your-data) Najnowszy post Marketing Automation Strategy Łukasz Kosuniak Czas lektury: 13 min ## [Content Matrix - how to design?](https://www.growpoland.pl/en/blog/content-matrix-how-to-design) **A content matrix is a tool with which you design and execute a content strategy. It allows you to determine who you want your content to target, at what stage of the decision-making process you want...** [CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/content-matrix-how-to-design) Najnowszy post ### Subscribe for our newsletter Leave your email address and receive **the latest news from the marketing world** ### [Przewodnik dla początkujących po digital marketingu dla małych firm Poznaj różnorodne strategie marketingu cyfrowego i dowiedz się, jak zacząć stosować je w swoim biznesie. POBIERZ PRZEWODNIK](https://www.growinternational.eu/pl/baza_wiedzy_ebooki?hsLang=en) [1](https://www.growpoland.pl/en/blog/tag/marketing-automation/page/1) [2](https://www.growpoland.pl/en/blog/tag/marketing-automation/page/2) [![Arrow right](https://www.growpoland.pl/hubfs/Group%201180.svg)](https://www.growpoland.pl/en/blog/tag/marketing-automation/page/2) ## Want to implement HubSpot or have any other questions? 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