---
title: Blog Grow Poland
description: Blog about marketing automation using the HubSpot and Oracle Marketing Cloud (Eloqua)
image: https://www.growpoland.pl/hubfs/BLOG-1024x536%20(1).png
---

# Grow International Blog

[![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en)

- [HubSpot](https://www.growpoland.pl/en/hubspot) 
    - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner)
    - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) 
          - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub)
          - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub)
          - [HubSpot Service Hub](https://www.growpoland.pl/en/hubspot/hubspot-serivce-hub)
          - [HubSpot Content Hub](https://www.growpoland.pl/en/hubspot/hubspot-content-hub)
          - [HubSpot Operations Hub](https://www.growpoland.pl/en/hubspot/hubspot-operations-hub)
          - [HubSpot Commerce Hub](https://www.growpoland.pl/en/hubspot/hubspot-commerce-hub)
    - [HubSpot Implementation](https://www.growpoland.pl/en/hubspot/implementation)
    - [HubSpot Adaptation](https://www.growpoland.pl/en/hubspot/adaptation)
    - [HubSpot Web Development](https://www.growpoland.pl/en/hubspot/hubspot-web-development) 
          - [Website on HubSpot](https://www.growpoland.pl/en/hubspot/website-on-hubspot)
          - [UI/UX Design for HubSpot](https://www.growpoland.pl/en/hubspot/ui-ux)
          - [Migration to the HubSpot](https://www.growpoland.pl/en/hubspot/migration)
          - [SEO & AEO in HubSpot](https://www.growpoland.pl/en/hubspot/hubspot-web-development/hubspot-seo-aeo)
    - [HubSpot White Label Partner Agency](https://www.growpoland.pl/en/hubspot/white-label)
    - [HubSpot for Your Business](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business) 
          - [HubSpot for Travel Agencies](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-travel-agency)
          - [HubSpot for Manufacturing](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-manufacturing)
          - [HubSpot for Hotels](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-hotels)
    - Tools 
          - [Website Grader](https://www.growpoland.pl/en/website-grader)
          - [Calculator ROI](https://www.growpoland.pl/en/calculator-roi)
    - [Grow in HubSpot Marketplace](https://www.growpoland.pl/en/hubspot/marketplace/)
- [Eloqua](https://www.growpoland.pl/en/eloqua)
- [Marketing](https://www.growpoland.pl/en/marketing) 
    - [Discover digital marketing](https://www.growpoland.pl/en/marketing/discover-digital-marketing)
    - [Digital strategy & consulting](https://www.growpoland.pl/en/marketing/digital-strategy-and-consulting)
    - [Social media](https://www.growpoland.pl/en/marketing/social-media-marketing)
    - [Branding & Identity](https://www.growpoland.pl/en/marketing/branding-and-identity)
    - [Content marketing](https://www.growpoland.pl/en/marketing/content-marketing)
    - [Copywriting](https://www.growpoland.pl/en/marketing/copywriting)
    - [Martech](https://www.growpoland.pl/en/martech)
    - [Marketing for Manufacturing](https://www.growpoland.pl/en/marketing/marketing-for-manufacturing)
- Knowledge Base 
    - [Blog](https://www.growpoland.pl/en/blog)
    - [CRM](https://www.growpoland.pl/en/knowledge/crm)
    - [HubSpot](https://www.growpoland.pl/en/knowledge/hubspot)
    - [Social Media Marketing](https://www.growpoland.pl/en/knowledge/smm)
    - [Marketing Automation](https://www.growpoland.pl/en/knowledge/marketing-automation)
    - [Content Marketing](https://www.growpoland.pl/en/knowledge/content-marketing)
    - [Lead Generation](https://www.growpoland.pl/en/knowledge/lead-generation)
- About 
    - [Team](https://www.growpoland.pl/en/team)
    - [Portfolio](https://www.growpoland.pl/en/portfolio) 
          - [Dalmec Success Story](https://www.growpoland.pl/en/portfolio/dalmec)

Contact

[PL](https://www.growpoland.pl/blog/all)

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## Effective marketing and sales in the digital world

🡫

Wybierz kategorię

- [HubSpot (51)](https://www.growpoland.pl/en/blog/tag/hubspot)
- [CRM (38)](https://www.growpoland.pl/en/blog/tag/crm)
- [B2B Marketing (21)](https://www.growpoland.pl/en/blog/tag/b2b-marketing)
- [Marketing Automation (18)](https://www.growpoland.pl/en/blog/tag/marketing-automation)
- [AI (17)](https://www.growpoland.pl/en/blog/tag/ai)
- [Content Marketing (15)](https://www.growpoland.pl/en/blog/tag/content-marketing)
- [Strategy (14)](https://www.growpoland.pl/en/blog/tag/strategy)
- [HubSpot CMS (13)](https://www.growpoland.pl/en/blog/tag/hubspot-cms)
- [Digital Selling (8)](https://www.growpoland.pl/en/blog/tag/digital-selling)
- [Social selling (8)](https://www.growpoland.pl/en/blog/tag/social-selling)
- [Oracle Eloqua (7)](https://www.growpoland.pl/en/blog/tag/oracle-eloqua)
- [Implementation (6)](https://www.growpoland.pl/en/blog/tag/implementation)
- [WebDevelopment (6)](https://www.growpoland.pl/en/blog/tag/webdevelopment)
- [Inbound Marketing (5)](https://www.growpoland.pl/en/blog/tag/inbound-marketing)
- [Lead Generation (4)](https://www.growpoland.pl/en/blog/tag/lead-generation)
- [LinkedIn (4)](https://www.growpoland.pl/en/blog/tag/linkedin)
- [Customer Experience (2)](https://www.growpoland.pl/en/blog/tag/customer-experience)
- [Customer Success (2)](https://www.growpoland.pl/en/blog/tag/customer-success)
- [Martech (2)](https://www.growpoland.pl/en/blog/tag/martech)
- [Sales (2)](https://www.growpoland.pl/en/blog/tag/sales)
- [Security (2)](https://www.growpoland.pl/en/blog/tag/security)
- [Social Media (2)](https://www.growpoland.pl/en/blog/tag/social-media)
- [Digital marketing (1)](https://www.growpoland.pl/en/blog/tag/digital-marketing)
- [Email Marketing (1)](https://www.growpoland.pl/en/blog/tag/email-marketing)
- [Instagram (1)](https://www.growpoland.pl/en/blog/tag/instagram)

<https://www.growpoland.pl/en/blog/cms-hub-or-content-hub>

HubSpot HubSpot CMS AI

Max Vorozhtsov

Czas lektury: 15 min

## [Two Years Later, People Still Confuse CMS Hub and Content Hub. Let's Fix That.](https://www.growpoland.pl/en/blog/cms-hub-or-content-hub)

In this article

1. [Why did HubSpot make this change in the first place?](https://www.growpoland.pl/en/blog/page/1#why-hubspot-made-this-change)
2. [CMS Hub vs. Content Hub: what's the same, what's different](https://www.growpoland.pl/en/blog/page/1#cms-hub-vs-content-hub) 
     1. [What stayed exactly the same](https://www.growpoland.pl/en/blog/page/1#what-stayed-the-same)
     2. [What moved in from Marketing Hub](https://www.growpoland.pl/en/blog/page/1#what-moved-from-marketing-hub)
     3. [What's...](https://www.growpoland.pl/en/blog/page/1#what-is-genuinely-new)

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/cms-hub-or-content-hub) 

Najnowszy post

<https://www.growpoland.pl/en/blog/how-to-implement-ai-with-node-js>

WebDevelopment AI

Max Vorozhtsov

Czas lektury: 15 min

## [How to implement AI with Node.js? The advantage of JavaScript over Python in the world of LLM](https://www.growpoland.pl/en/blog/how-to-implement-ai-with-node-js)

In the world of AI, especially in the context of LLM (large languages models), Python has dominated as the programming language of choice for many years. Many courses, tutorials, and code examples...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/how-to-implement-ai-with-node-js) 

Najnowszy post

<https://www.growpoland.pl/en/blog/hubspot-spotlight-fall-2025-how-artificial-intelligence-is-transforming-marketing-sales-and-data.-a-guide-to-the-new-era-of-smart-crm-and-ai-agents>

HubSpot CRM AI

Adam Malachowski

Czas lektury: 12 min

## [HubSpot Spotlight Fall 2025: How Artificial Intelligence Is Transforming Marketing, Sales, and Data. A Guide to the New Era of Smart CRM and AI Agents](https://www.growpoland.pl/en/blog/hubspot-spotlight-fall-2025-how-artificial-intelligence-is-transforming-marketing-sales-and-data.-a-guide-to-the-new-era-of-smart-crm-and-ai-agents)

HubSpot once again sets the direction for the entire industry - becoming the **first CRM fully integrated with ChatGPT and Claude**. The **Fall 2025 Spotlight Update** is more than just a collection of new...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/hubspot-spotlight-fall-2025-how-artificial-intelligence-is-transforming-marketing-sales-and-data.-a-guide-to-the-new-era-of-smart-crm-and-ai-agents) 

Najnowszy post

<https://www.growpoland.pl/en/blog/what-leaders-should-know-about-ai-algorithms-and-statistics>

AI

Adam Malachowski

Czas lektury: 7 min

## [What Business Leaders Should Know About AI, Algorithms, and Statistics?](https://www.growpoland.pl/en/blog/what-leaders-should-know-about-ai-algorithms-and-statistics)

Artificial intelligence has moved beyond being a technological niche. Today, it directly impacts financial performance, competitiveness, and innovation. Increasingly, executive boards must decide...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/what-leaders-should-know-about-ai-algorithms-and-statistics) 

Najnowszy post

<https://www.growpoland.pl/en/blog/what-is-hubspot-loop-marketing>

HubSpot AI Digital marketing

Piotr Przytula

Czas lektury: 9 min

## [From Funnel to Loop: What is HubSpot Loop Marketing?](https://www.growpoland.pl/en/blog/what-is-hubspot-loop-marketing)

The traditional marketing funnel as a marketing and sales concept is no longer effective in practice. Buying journeys are becoming increasingly fragmented, and the number of clicks is systematically...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/what-is-hubspot-loop-marketing) 

Najnowszy post

<https://www.growpoland.pl/en/blog/llm-optimization-how-to-ensure-brand-visibility-in-the-age-of-artificial-intelligence>

Content Marketing AI

Piotr Przytula

Czas lektury: 3 min

## [LLM Optimization: How to Ensure Brand Visibility in the Age of Artificial Intelligence](https://www.growpoland.pl/en/blog/llm-optimization-how-to-ensure-brand-visibility-in-the-age-of-artificial-intelligence)

Not long ago, we were competing for the top spot on Google. Today, more and more often, we ask our questions to ChatGPT, Bing Copilot, or Claude. Large Language Models (LLMs) are becoming a new...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/llm-optimization-how-to-ensure-brand-visibility-in-the-age-of-artificial-intelligence) 

Najnowszy post

<https://www.growpoland.pl/en/blog/claude-and-hubspot-integration-what-it-offers-and-how-to-implement-it-step-by-step-guide>

HubSpot CRM AI

Piotr Przytula

Czas lektury: 3 min

## [Claude + HubSpot Integration: What It Offers and How to Implement It – Step-by-Step Guide](https://www.growpoland.pl/en/blog/claude-and-hubspot-integration-what-it-offers-and-how-to-implement-it-step-by-step-guide)

Can Claude work with HubSpot? Yes – and it can greatly benefit your marketing, sales, and customer success efforts. Discover how this new connector allows you to combine the power of AI with the...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/claude-and-hubspot-integration-what-it-offers-and-how-to-implement-it-step-by-step-guide) 

Najnowszy post

<https://www.growpoland.pl/en/blog/why-percent-of-your-customers-arent-buying-yet>

B2B Marketing

Piotr Przytula

Czas lektury: 6 min

## [Why 95% of Your Customers Aren’t Buying Yet (And Why That’s Great News)](https://www.growpoland.pl/en/blog/why-percent-of-your-customers-arent-buying-yet)

You’ve got high-converting sales content, a well-structured funnel, and precisely targeted campaigns—yet your sales are flat. The issue may not lie in your tools, but in your focus. Most companies...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/why-percent-of-your-customers-arent-buying-yet) 

Najnowszy post

<https://www.growpoland.pl/en/blog/hacking-the-linkedin-algorithm>

LinkedIn Social selling Social Media

Piotr Przytula

Czas lektury: 13 min

## [Hacking the LinkedIn Algorithm: Your B2B Strategy for 2025](https://www.growpoland.pl/en/blog/hacking-the-linkedin-algorithm)

You’re scrolling LinkedIn—not through random posts, but through stories that educate, inspire, build connection, and open doors to new business opportunities. This is exactly what today’s algorithms...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/hacking-the-linkedin-algorithm) 

Najnowszy post

<https://www.growpoland.pl/en/blog/the-day-google-changed-how-we-think-about-instagram>

B2B Marketing Social Media Instagram

Piotr Przytula

Czas lektury: 5 min

## [July 10, 2025: The Day Google Changed How We Think About Instagram](https://www.growpoland.pl/en/blog/the-day-google-changed-how-we-think-about-instagram)

Something happened on July 10, 2025, that may change the way companies think about Instagram. On that day, **Google officially started indexing Instagram content**—meaning your **posts, reels, carousels,...**

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/the-day-google-changed-how-we-think-about-instagram) 

Najnowszy post

<https://www.growpoland.pl/en/blog/buyer-journey-and-customer-journey-how-to-design-a-journey-in-more-than-one-direction>

B2B Marketing Content Marketing Customer Experience

Piotr Przytula

Czas lektury: 7 min

## [Buyer Journey and Customer Journey – how to Design a Journey in More Than One Direction?](https://www.growpoland.pl/en/blog/buyer-journey-and-customer-journey-how-to-design-a-journey-in-more-than-one-direction)

Summer is a time of slowdown for many companies, but also a moment for reflection. As customers pack their suitcases and drift away from everyday concerns, brands can gain something more valuable...

[CZYTAJ DALEJ 🡵](https://www.growpoland.pl/en/blog/buyer-journey-and-customer-journey-how-to-design-a-journey-in-more-than-one-direction) 

Najnowszy post

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## Want to implement HubSpot or have any other questions?

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