--- title: How to Use Automated Sequences in Sales? description: Learn how to increase your chances of reaching potential clients in sales by utilizing automated sequences. image: https://www.growpoland.pl/hubfs/grow_automated_sequences-1-1.webp --- [![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en) - [HubSpot](https://www.growpoland.pl/en/hubspot) - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner) - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub) - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub) - [HubSpot Service Hub](https://www.growpoland.pl/en/hubspot/hubspot-serivce-hub) - [HubSpot Content Hub](https://www.growpoland.pl/en/hubspot/hubspot-content-hub) - [HubSpot Operations Hub](https://www.growpoland.pl/en/hubspot/hubspot-operations-hub) - [HubSpot Commerce Hub](https://www.growpoland.pl/en/hubspot/hubspot-commerce-hub) - [HubSpot Implementation](https://www.growpoland.pl/en/hubspot/implementation) - [HubSpot Adaptation](https://www.growpoland.pl/en/hubspot/adaptation) - [HubSpot Web Development](https://www.growpoland.pl/en/hubspot/hubspot-web-development) - [Website on HubSpot](https://www.growpoland.pl/en/hubspot/website-on-hubspot) - [UI/UX Design for HubSpot](https://www.growpoland.pl/en/hubspot/ui-ux) - [Migration to the HubSpot](https://www.growpoland.pl/en/hubspot/migration) - [SEO & AEO in HubSpot](https://www.growpoland.pl/en/hubspot/hubspot-web-development/hubspot-seo-aeo) - [HubSpot White Label Partner Agency](https://www.growpoland.pl/en/hubspot/white-label) - [HubSpot for Your Business](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business) - [HubSpot for Travel Agencies](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-travel-agency) - [HubSpot for Manufacturing](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-manufacturing) - [HubSpot for Hotels](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-hotels) - Tools - [Website Grader](https://www.growpoland.pl/en/website-grader) - [Calculator ROI](https://www.growpoland.pl/en/calculator-roi) - [Grow in HubSpot Marketplace](https://www.growpoland.pl/en/hubspot/marketplace/) - [Eloqua](https://www.growpoland.pl/en/eloqua) - [Marketing](https://www.growpoland.pl/en/marketing) - [Discover digital marketing](https://www.growpoland.pl/en/marketing/discover-digital-marketing) - [Digital strategy & consulting](https://www.growpoland.pl/en/marketing/digital-strategy-and-consulting) - [Social media](https://www.growpoland.pl/en/marketing/social-media-marketing) - [Branding & Identity](https://www.growpoland.pl/en/marketing/branding-and-identity) - [Content marketing](https://www.growpoland.pl/en/marketing/content-marketing) - [Copywriting](https://www.growpoland.pl/en/marketing/copywriting) - [Martech](https://www.growpoland.pl/en/martech) - [Marketing for Manufacturing](https://www.growpoland.pl/en/marketing/marketing-for-manufacturing) - Knowledge Base - [Blog](https://www.growpoland.pl/en/blog) - [CRM](https://www.growpoland.pl/en/knowledge/crm) - [HubSpot](https://www.growpoland.pl/en/knowledge/hubspot) - [Social Media Marketing](https://www.growpoland.pl/en/knowledge/smm) - [Marketing Automation](https://www.growpoland.pl/en/knowledge/marketing-automation) - [Content Marketing](https://www.growpoland.pl/en/knowledge/content-marketing) - [Lead Generation](https://www.growpoland.pl/en/knowledge/lead-generation) - About - [Team](https://www.growpoland.pl/en/team) - [Portfolio](https://www.growpoland.pl/en/portfolio) - [Dalmec Success Story](https://www.growpoland.pl/en/portfolio/dalmec) Contact [PL](https://www.growpoland.pl/blog/jak-wykorzystac-w-sprzedazy-zautomatyzowane-sekwencje) [![HERO\_SOCIAL\_linkedin](https://www.growpoland.pl/hubfs/HERO_SOCIAL_linkedin.svg)](https://pl.linkedin.com/company/grow-poland) [![HERO\_SOCIAL\_facebook](https://www.growpoland.pl/hubfs/HERO_SOCIAL_facebook.svg)](https://pl-pl.facebook.com/growpoland/) [![HERO\_SOCIAL\_twitter](https://www.growpoland.pl/hubfs/HERO_SOCIAL_twitter.svg)](https://twitter.com/growpoland) # How to Use Automated Sequences in Sales? Jarosław Czyżewski 5 min 25 August 2023 How to Use Automated Sequences in Sales? 4:40   **If you're in sales, looking for clients through social media, sending cold emails, or conducting online prospecting activities, you've probably noticed that most potential leads don't respond to your initial message. So, what can you do to increase the likelihood of reaching the client? The answer is to make more than one attempt, in other words, to prepare follow-ups. And how can you make sure these attempts don't take up too much of your time? You should automate them. In this text, I will explain how to utilize Sales Sequences for this purpose.** Sales sequences are automated tools within [HubSpot](https://www.growinternational.eu/hubspot?hsLang=en) that enable us to send a series of emails or create alternating sequences of emails, phone calls, in-mail messages, or other activities to reach the client. ## What can sales sequences be used for? Sequences that alternate between email communication and other tasks (such as phone calls, in-mail, online meetings, etc.) can be used in various sales processes. Of course, messages should be [personalized](https://www.growpoland.pl/en/blog/content-personalization-in-hubspot?hsLang=en) whenever possible. Such sequences can be used, for example, for: 1. Prospecting - cold calls, emails - or researching client needs. 2. Responding to inquiries or downloads of materials from our website. 3. Following up after a meeting, event (like a trade show or webinar), or product demo. However, sequences can also be used for other actions beyond sales, such as: 1. Onboarding new clients. 2. Customer satisfaction surveys - through phone calls and emails. 3. Responding to technical support tickets. When can we use sequences of emails alone? Here are a few examples: 1. When trying to contact a client for whom we only have an email address. 2. When the person we were communicating with stops answering calls and messages. 3. If a prospect wants to revisit the topic later, for example, in a year - so they don't forget about us during that time. ## How to make your sales sequence more effective? What prompts your potential clients to react will depend on their specific needs, but generally, you will achieve better results by: ### Personalization The goal of sales automation tools is to free up your time so you can focus more on personalized interactions. In HubSpot, you can also use tools for automatic personalization, so it's worth using them whenever possible.  ### Applying multi-channel approaches and diversified strategies Instead of relying solely on emails and phone calls, you can add videos, GIFs, SMS, in-mail messages through LinkedIn, or other social media to your sequences. It's important to differentiate them appropriately based on the target audience. For instance, a LinkedIn message might be more effective for decision-makers at a higher level than a GIF. Depending on the industry, consider adding a short video recorded, for example, using Vidyard. ### Keeping the content concise, clear, and well-formatted Get to the point right away. This is especially crucial for mobile users, as they might not scroll down the message. There's no quicker way to ruin a first impression than grammatical errors and sloppy formatting. ### Clear Call to Action (CTA) Always clearly indicate to the recipient what they can do next, whether it's downloading content, scheduling a meeting, signing up for a trial, or any other action. You will find sample email templates implementing these principles for download [at this link](https://offers.hubspot.com/25-proven-sales-email-templates), do not hesitate to use them! ## What could a sales sequence look like? Now let's examine a concrete example of a sales sequence. This will be a cold prospecting sequence. - Day 1: Initial email - Day 3: Phone call - and: in-mail after the call - Day 6: Phone call - Day 7: Automated follow-up email - Day 8: Follow-up in-mail - Day 10: Phone call and SMS - Day 14: Final automated email with a short recorded video - If there's no response, switch to a long-term sequence ![GROW\_EXAMPLE OF A COLD PROSPECTING SEQUENCE ](https://www.growpoland.pl/hs-fs/hubfs/GROW_EXAMPLE%20OF%20A%20COLD%20PROSPECTING%20SEQUENCE%20.png?width=2400&height=1600&name=GROW_EXAMPLE%20OF%20A%20COLD%20PROSPECTING%20SEQUENCE%20.png) Of course, if you receive a response, the sequence can end so that automated emails are not sent to a client you've successfully reached.  In the age of information overload, it's challenging to get your proposition in front of a client, even if it's perfectly tailored to them. Many recipients reject offers before even reading them, even though they could be highly valuable to them. Therefore, don't be discouraged by initial setbacks and utilize every available means to reach your client. Automation of sales activities and using sequences can help with that. **If you'd like to start using the conveniences I've described or learn more about how HubSpot can assist your sales team, feel free to reach out to us. We're here to answer all your questions!** [![Author photo](https://www.growpoland.pl/hubfs/JC3.jpg)](https://www.growpoland.pl/en/blog/author/jarosław-czyżewski) [Jarosław Czyżewski](https://www.growpoland.pl/en/blog/author/jarosław-czyżewski) Head of Growth Salesman with many years of experience. Jaroslaw help to tailor tools so that they can be effectively applied to a specific case. [![Max Vorozhtsov LinkedIn](https://www.growpoland.pl/hs-fs/hubfs/Grow%20Site/linkedin-color.png?width=25&height=25&name=linkedin-color.png)](https://www.linkedin.com/in/jaros%C5%82aw-czy%C5%BCewski-sales/) Czytaj dalej ## Podobne artykuły [CRM, Digital Selling](https://www.growpoland.pl/en/blog/how-to-convince-salespeople-to-use-crm?hsLang=en) ### [How to convince salespeople to use CRM?](https://www.growpoland.pl/en/blog/how-to-convince-salespeople-to-use-crm?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 10 min [CRM, Strategy](https://www.growpoland.pl/en/blog/5-signs-your-company-should-implement-crm?hsLang=en) ### [5 Signs Your Company Should Implement CRM](https://www.growpoland.pl/en/blog/5-signs-your-company-should-implement-crm?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 6 min [CRM](https://www.growpoland.pl/en/blog/for-salespeople-only-who-in-the-company-benefits-from-crm?hsLang=en) ### [For Salespeople only? 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The Salesperson's Perspective](https://www.growpoland.pl/en/blog/hubspot-the-salespersons-perspective?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 8 min [Customer Experience, Customer Success, HubSpot, AI](https://www.growpoland.pl/en/blog/new-service-hub?hsLang=en) ### [New Service Hub. Achieve success together with your customers!](https://www.growpoland.pl/en/blog/new-service-hub?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 7 min [HubSpot, CRM, Digital Selling](https://www.growpoland.pl/en/blog/hubspot-vs-salesforce?hsLang=en) ### [HubSpot vs Salesforce](https://www.growpoland.pl/en/blog/hubspot-vs-salesforce?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 10 min [CRM](https://www.growpoland.pl/en/blog/enhancing-sales-and-marketing-collaboration-with-crm?hsLang=en) ### [Enhancing Sales and Marketing Collaboration with CRM](https://www.growpoland.pl/en/blog/enhancing-sales-and-marketing-collaboration-with-crm?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 7 min [CRM](https://www.growpoland.pl/en/blog/how-crm-is-different-from-a-simple-database?hsLang=en) ### [CRM or Excel? How CRM is Different from a Simple Database](https://www.growpoland.pl/en/blog/how-crm-is-different-from-a-simple-database?hsLang=en) Jarosław Czyżewski Ten tekst przeczytasz w 7 min ## Chcesz wdrożyć HubSpot albo masz jakieś inne pytania? [![Icon\_calendar](https://www.growpoland.pl/hubfs/Icon_calendar.svg) Schedule a meeting with CEO](https://meetings.hubspot.com/adam-malachowski) [![CONTACT\_phone icon](https://www.growpoland.pl/hubfs/CONTACT_phone%20icon.svg) +48 668 258 500](tel:48%20668%20258%20500) [![Group 1082](https://www.growpoland.pl/hubfs/Group%201082.svg) info@growinternational.eu](mailto:info@growinternational.eu) ![Adam Małachowski (CEO Grow)](https://www.growpoland.pl/hubfs/adam-malachowski.png) ![FORM SHADOW-1](https://www.growpoland.pl/hubfs/FORM%20SHADOW-1.png) ![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) Grow Poland Sp. z o.o. 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