--- title: How to create a chatbot with HubSpot? description: Learn how to create a chatbot with HubSpot, enhancing customer service with automation and personalization. image: https://www.growpoland.pl/hubfs/grow_blog_chatbot.jpg --- [![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en) - [HubSpot](https://www.growpoland.pl/en/hubspot) - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner) - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub) - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub) - [HubSpot Service Hub](https://www.growpoland.pl/en/hubspot/hubspot-serivce-hub) - [HubSpot Content Hub](https://www.growpoland.pl/en/hubspot/hubspot-content-hub) - [HubSpot Operations Hub](https://www.growpoland.pl/en/hubspot/hubspot-operations-hub) - [HubSpot Commerce Hub](https://www.growpoland.pl/en/hubspot/hubspot-commerce-hub) - [HubSpot Implementation](https://www.growpoland.pl/en/hubspot/implementation) - [HubSpot Adaptation](https://www.growpoland.pl/en/hubspot/adaptation) - [HubSpot Web Development](https://www.growpoland.pl/en/hubspot/hubspot-web-development) - [Website on HubSpot](https://www.growpoland.pl/en/hubspot/website-on-hubspot) - [UI/UX Design for HubSpot](https://www.growpoland.pl/en/hubspot/ui-ux) - [Migration to the HubSpot](https://www.growpoland.pl/en/hubspot/migration) - [SEO & AEO in HubSpot](https://www.growpoland.pl/en/hubspot/hubspot-web-development/hubspot-seo-aeo) - [HubSpot White Label Partner Agency](https://www.growpoland.pl/en/hubspot/white-label) - [HubSpot for Your Business](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business) - [HubSpot for Travel Agencies](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-travel-agency) - [HubSpot for Manufacturing](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-manufacturing) - [HubSpot for Hotels](https://www.growpoland.pl/en/hubspot/hubspot-for-your-business/hubspot-for-hotels) - Tools - [Website Grader](https://www.growpoland.pl/en/website-grader) - [Calculator ROI](https://www.growpoland.pl/en/calculator-roi) - [Grow in HubSpot Marketplace](https://www.growpoland.pl/en/hubspot/marketplace/) - [Eloqua](https://www.growpoland.pl/en/eloqua) - [Marketing](https://www.growpoland.pl/en/marketing) - [Discover digital marketing](https://www.growpoland.pl/en/marketing/discover-digital-marketing) - [Digital strategy & consulting](https://www.growpoland.pl/en/marketing/digital-strategy-and-consulting) - [Social media](https://www.growpoland.pl/en/marketing/social-media-marketing) - [Branding & Identity](https://www.growpoland.pl/en/marketing/branding-and-identity) - [Content marketing](https://www.growpoland.pl/en/marketing/content-marketing) - [Copywriting](https://www.growpoland.pl/en/marketing/copywriting) - [Martech](https://www.growpoland.pl/en/martech) - [Marketing for Manufacturing](https://www.growpoland.pl/en/marketing/marketing-for-manufacturing) - Knowledge Base - [Blog](https://www.growpoland.pl/en/blog) - [CRM](https://www.growpoland.pl/en/knowledge/crm) - [HubSpot](https://www.growpoland.pl/en/knowledge/hubspot) - [Social Media Marketing](https://www.growpoland.pl/en/knowledge/smm) - [Marketing Automation](https://www.growpoland.pl/en/knowledge/marketing-automation) - [Content Marketing](https://www.growpoland.pl/en/knowledge/content-marketing) - [Lead Generation](https://www.growpoland.pl/en/knowledge/lead-generation) - About - [Team](https://www.growpoland.pl/en/team) - [Portfolio](https://www.growpoland.pl/en/portfolio) - [Dalmec Success Story](https://www.growpoland.pl/en/portfolio/dalmec) Contact [PL](https://www.growpoland.pl/blog/jak-stworzyc-chatbota-z-hubspot) [![HERO\_SOCIAL\_linkedin](https://www.growpoland.pl/hubfs/HERO_SOCIAL_linkedin.svg)](https://pl.linkedin.com/company/grow-poland) [![HERO\_SOCIAL\_facebook](https://www.growpoland.pl/hubfs/HERO_SOCIAL_facebook.svg)](https://pl-pl.facebook.com/growpoland/) [![HERO\_SOCIAL\_twitter](https://www.growpoland.pl/hubfs/HERO_SOCIAL_twitter.svg)](https://twitter.com/growpoland) [Customer Success](https://www.growpoland.pl/en/blog/tag/customer-success) # How to create a chatbot with HubSpot? Max Vorozhtsov, Helena Markowska-Fulara 8 min 5 August 2024 [Customer Success](https://www.growpoland.pl/en/blog/tag/customer-success) [HubSpot](https://www.growpoland.pl/en/blog/tag/hubspot) [HubSpot CMS](https://www.growpoland.pl/en/blog/tag/hubspot-cms) [AI](https://www.growpoland.pl/en/blog/tag/ai) How to create a chatbot with HubSpot? 7:33   High-quality customer service is a magnet that attracts and retains clients. At the same time, customers increasingly expect immediate and precise answers to their questions. With the advancement of AI, the use of chatbots is becoming an essential element of many companies' strategies. Automating customer communication can bring many benefits, from increasing operational efficiency to improving customer satisfaction. In this article, we will discuss the benefits of using chatbots and how to create a chatbot with the HubSpot Chatbot Builder. We will also explore the possibilities offered by a custom chatbot built in collaboration with a HubSpot Solutions Partner. ## **Benefits of Using Chatbots** Automation in customer service is now a reality. More and more organizations are adopting it to address scaling challenges. It helps extend a company’s availability to 24/7, respond to an increasing number of inquiries, and gather preliminary information before directing customers to the appropriate staff. When used effectively, it can streamline service and enhance customer satisfaction. ### **Immediate Customer Service** Chatbots can operate 24/7, providing immediate responses to customer queries at any time of the day or night. This reduces the waiting time for a response and increases customer satisfaction. ### **Process Automation** Chatbots can automate many routine tasks, such as collecting contact information, qualifying leads, and scheduling meetings. This allows employees to focus on more strategic tasks, increasing the overall productivity of the company. ### **Personalized Communication** Thanks to advanced algorithms, chatbots can personalize communication with customers based on collected data. They can provide product recommendations, respond to specific inquiries, and tailor the conversation to the individual needs of the customer. ### **Cost Reduction** Hiring and training customer service personnel is expensive. Chatbots can significantly reduce operational costs by taking over many tasks that previously required human intervention. ### **Scalability** Chatbots can handle an unlimited number of simultaneous conversations, which is especially important during peak periods, such as seasonal sales or marketing campaigns. ## **What is HubSpot Chatbot Builder?** [HubSpot Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) is a tool that allows you to easily create and manage chatbots without advanced technical knowledge or coding skills. Chatbot Builder is available in all HubSpot plans, including the free plan, though specific features depend on the license. The created chatbot can be embedded on a website, including those built on platforms other than HubSpot. Importantly, chatbots created in HubSpot can seamlessly integrate with HubSpot CRM, enabling better management of customer and lead data. This ensures that all customer interactions are recorded and can be analyzed for further optimization of marketing and sales activities. For example, an email and name provided in a chat can automatically be saved as a contact record in the CRM, with the query content in the notes. This makes it much easier for a sales or customer service representative to follow up with the customer, as all the necessary information is available in the CRM. Like other HubSpot tools, Chatbot Builder offers a simple, intuitive interface. Users can use ready-made templates or build bots from scratch. All templates are fully editable, making it easy to customize them to your needs. Advanced features such as conditional branching, if/then branches, allow for creating more complex and interactive conversation scenarios. The tool allows for full customization of the chatbot's appearance and behavior to match the brand's image. You can also set display and data privacy options to ensure compliance with legal regulations and company policies. ## **How to Create a Chatbot with HubSpot Chatbot Builder?** To get started, select the "Automations" tab in your HubSpot account, then "Chatflows." In the upper right corner of the dashboard, you will find the "Create chatflow" button. You will be taken to the configurator view, where you can choose whether you are building a chat for a website or Facebook Messenger, designate the inbox associated with the chat, and select the language. Then you can start building the bot from one of the ready-made templates or from scratch. ![HubSpot Chatbot Builder | Grow Poland](https://www.growpoland.pl/hs-fs/hubfs/image-png-Aug-05-2024-12-35-47-9675-PM.png?width=808&height=396&name=image-png-Aug-05-2024-12-35-47-9675-PM.png) Next, configure the chatflows, which define how the chatbot should respond to various inquiries. With the if/then function, you can create complex scenarios that address specific customer needs. ![Creating chatbot in HubSpot | Grow Poland](https://www.growpoland.pl/hs-fs/hubfs/image-png-Aug-05-2024-12-36-29-7997-PM.png?width=945&height=426&name=image-png-Aug-05-2024-12-36-29-7997-PM.png) Finally, customize the chatbot's appearance and behavior. You can set how the bot displays on the website, what data privacy options to apply, and how to collect user feedback. ## **What if a Standard Chatbot is Not Enough?** HubSpot’s chatbot allows for creating not only simple mechanisms but also more complex, branching conversations. For example, for one of our international clients operating in over 100 countries, we had to prepare a sophisticated automated bot that not only collected information from visitors but also directed users to a sales representative based on their country of residence and the product they were interested in. One of the biggest challenges was creating over 20 conversational threads based not on a single choice but on two choices simultaneously. This required not only combining responses to questions but also saving responses in the HubSpot database at the appropriate time. HubSpot is somewhat limited in displaying response choices, so there is no option to add predefined choices for country selection. However, this can be circumvented by asking the user to enter their country. Considering that the chatbot is prepared in six languages, it becomes clear that in each language, the user may enter the country name differently. An interesting solution in this situation is to divide by country codes, which are mostly unique (though there are countries with shared country codes, such as the USA and Canada): ![Country selection in chatflow | Grow Poland](https://www.growpoland.pl/hs-fs/hubfs/image-png-Aug-05-2024-12-37-48-8159-PM.png?width=945&height=941&name=image-png-Aug-05-2024-12-37-48-8159-PM.png) Therefore, in this case, we need to add an additional step with an explanation: ![Country selection in chatflow step 2 | Grow Poland](https://www.growpoland.pl/hs-fs/hubfs/image-png-Aug-05-2024-12-38-53-4759-PM.png?width=831&height=523&name=image-png-Aug-05-2024-12-38-53-4759-PM.png) The main challenge was to break down user flows to direct them to the appropriate salesperson, and the HubSpot chatbot successfully accomplished this. Moreover, an excellent feature of the chatbot is the ability to add the user to a static list based on their selected responses. This allows for further engagement with users based on their interests, enabling a more personalized approach for each of them. ## How to create a chatbot? HubSpot Chatbot Builder is a simple and effective tool that allows you to create a chatbot for your website. In many cases, it will be sufficient to provide basic customer service – scheduling meetings, directing them to the appropriate representative, or answering questions based on a knowledge base. However, if you need custom solutions for your company, the help of a HubSpot Solutions Partner may be beneficial to prepare a chatbot tailored to the specifics of your business. Looking for support with HubSpot? At Grow Poland, we specialize in custom and demanding solutions, and our experience is confirmed by our status as a HubSpot Platinum Partner! Read our article and discover [what else a HubSpot Solutions Partner can do for you](https://www.growpoland.pl/en/blog/what-can-a-hubspot-solution-partner-do-for-you?hsLang=en). Know what you need? Contact us and find out how we can help you! [![Author photo](https://www.growpoland.pl/hubfs/max-vorozhtsov.jpg)](https://www.growpoland.pl/en/blog/author/max-vorozhtsov) [Max Vorozhtsov](https://www.growpoland.pl/en/blog/author/max-vorozhtsov) Front-end Lead in Grow In web-development since 2010. HubSpot and Oracle certified Front-end Developer, also has an experience as a manager, tester and content creator. [![Max Vorozhtsov LinkedIn](https://www.growpoland.pl/hs-fs/hubfs/Grow%20Site/linkedin-color.png?width=25&height=25&name=linkedin-color.png)](https://www.linkedin.com/in/max-vorozhtsov/) Czytaj dalej ## Podobne artykuły [HubSpot CMS, CRM, Implementation](https://www.growpoland.pl/en/blog/return-on-investment-in-hubspot-how-to-use-the-roi-calculator?hsLang=en) ### [Return on Investment in HubSpot: How to Use the ROI Calculator?](https://www.growpoland.pl/en/blog/return-on-investment-in-hubspot-how-to-use-the-roi-calculator?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 6 min [HubSpot](https://www.growpoland.pl/en/blog/10-reasons-why-you-have-to-choose-hubspot-cms-hub?hsLang=en) ### [10 Reasons Why You Have to Choose HubSpot CMS](https://www.growpoland.pl/en/blog/10-reasons-why-you-have-to-choose-hubspot-cms-hub?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 6 min [HubSpot](https://www.growpoland.pl/en/blog/hubspot-cms-and-accessibility?hsLang=en) ### [HubSpot CMS and Accessibility: 5 Tips for Making Your Site Accessible](https://www.growpoland.pl/en/blog/hubspot-cms-and-accessibility?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 4 min [HubSpot](https://www.growpoland.pl/en/blog/integrating-hubspot-cms-with-hubspot-marketing-hub-and-sales-hub?hsLang=en) ### [Integrating HubSpot CMS with HubSpot Marketing Hub and Sales Hub](https://www.growpoland.pl/en/blog/integrating-hubspot-cms-with-hubspot-marketing-hub-and-sales-hub?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 6 min [HubSpot, HubSpot CMS, AI](https://www.growpoland.pl/en/blog/cms-hub-or-content-hub?hsLang=en) ### [Two Years Later, People Still Confuse CMS Hub and Content Hub. Let's Fix That.](https://www.growpoland.pl/en/blog/cms-hub-or-content-hub?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 15 min [HubSpot, WebDevelopment, HubSpot CMS](https://www.growpoland.pl/en/blog/optimize-your-website-with-hubspot-website-grader-free-tool?hsLang=en) ### [Optimize Your Website with HubSpot Website Grader \[free tool\]](https://www.growpoland.pl/en/blog/optimize-your-website-with-hubspot-website-grader-free-tool?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 8 min [HubSpot, WebDevelopment, HubSpot CMS](https://www.growpoland.pl/en/blog/hubspot-vs-wordpress-or-why-you-should-switch-to-hubspot-in-2024?hsLang=en) ### [HubSpot vs WordPress or why you should switch to HubSpot in 2024](https://www.growpoland.pl/en/blog/hubspot-vs-wordpress-or-why-you-should-switch-to-hubspot-in-2024?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 7 min [HubSpot](https://www.growpoland.pl/en/blog/migrating-to-hubspot-cms-5-tips-for-a-smooth-transition?hsLang=en) ### [Migrating to HubSpot CMS: 5 Tips for a Smooth Transition](https://www.growpoland.pl/en/blog/migrating-to-hubspot-cms-5-tips-for-a-smooth-transition?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 5 min [HubSpot CMS](https://www.growpoland.pl/en/blog/a-b-testing-in-the-hubspot-cms?hsLang=en) ### [A/B Testing in the HubSpot: Boost Your Conversions](https://www.growpoland.pl/en/blog/a-b-testing-in-the-hubspot-cms?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 8 min [Marketing Automation, HubSpot, Lead Generation](https://www.growpoland.pl/en/blog/using-hubspot-to-create-an-effective-email-marketing-campaign?hsLang=en) ### [Using HubSpot to Create an Effective Email Marketing Campaign](https://www.growpoland.pl/en/blog/using-hubspot-to-create-an-effective-email-marketing-campaign?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 6 min ## Chcesz wdrożyć HubSpot albo masz jakieś inne pytania? [![Icon\_calendar](https://www.growpoland.pl/hubfs/Icon_calendar.svg) Schedule a meeting with CEO](https://meetings.hubspot.com/adam-malachowski) [![CONTACT\_phone icon](https://www.growpoland.pl/hubfs/CONTACT_phone%20icon.svg) +48 668 258 500](tel:48%20668%20258%20500) [![Group 1082](https://www.growpoland.pl/hubfs/Group%201082.svg) info@growinternational.eu](mailto:info@growinternational.eu) ![Adam Małachowski (CEO Grow)](https://www.growpoland.pl/hubfs/adam-malachowski.png) ![FORM SHADOW-1](https://www.growpoland.pl/hubfs/FORM%20SHADOW-1.png) ![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) Grow Poland Sp. z o.o. Konstruktorska 11 (Adgar BIT), 5th floor 02-673 Warsaw, Poland +48 668 258 500 [![LINKEDIN ICON](https://www.growpoland.pl/hubfs/LINKEDIN%20ICON.svg)](https://pl.linkedin.com/company/grow-poland) [![FB ICON](https://www.growpoland.pl/hubfs/FB%20ICON.svg)](https://pl-pl.facebook.com/growpoland/) [![TT ICON-1](https://www.growpoland.pl/hubfs/TT%20ICON-1.svg)](https://twitter.com/growpoland) [Privacy Policy](https://www.growpoland.pl/en/privacy-policy?hsLang=en) All rights reserved. Grow Poland 2026 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Max Vorozhtsov", "url" : "https://www.growpoland.pl/en/blog/author/max-vorozhtsov" }, "datePublished" : "2024-08-05T14:21:56", "description" : "Learn how to create a chatbot with HubSpot, enhancing customer service with automation and personalization.", "headline" : "How to create a chatbot with HubSpot?", "image" : "https://www.growinternational.eu/hubfs/grow_blog_chatbot.jpg", "mainEntityOfPage" : { "@id" : "https://www.growpoland.pl/en/blog/how-to-create-a-chatbot-with-hubspot", "@type" : "WebPage" }, "publisher" : { "@type" : "ProfessionalService", "logo" : { "@type" : "ImageObject", "url" : "https://www.growinternational.eu/hubfs/grow-smarketing-nb.png" }, "name" : "Grow Poland" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Max Vorozhtsov", "url" : "https://www.growpoland.pl/en/blog/author/max-vorozhtsov" }, "dateModified" : "2026-08-21T11:47:50.134Z", "datePublished" : "2024-08-05T14:21:56.000Z", "headline" : "How to create a chatbot with HubSpot?", "image" : [ "https://www.growpoland.pl/hubfs/grow_blog_chatbot.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.growpoland.pl/en/blog/how-to-create-a-chatbot-with-hubspot", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.growpoland.pl/hubfs/Grow%20treansparent.png" }, "name" : "Grow Poland sp. z o.o." } } ``` ```json { "@context" : "https://schema.org", "@id" : "", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "PL", "addressLocality" : "Warszawa", "postalCode" : "02-673", "streetAddress" : "Konstruktorska 11" }, "logo" : "https://www.growpoland.pl/hubfs/grow-smarketing-nb.png", "name" : "Grow Poland", "openingHoursSpecification" : { "@type" : "OpeningHoursSpecification", "closes" : "18:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "09:00" }, "sameAs" : [ "https://www.facebook.com/growpoland/", "https://x.com/GrowPoland", "https://www.linkedin.com/company/grow-poland/" ], "telephone" : "+48 668 258 500", "url" : "https://www.growpoland.pl/" } ```