--- title: User Generated Content - increase brand recognition with UGC description: In communication, increasing brand awareness in a content-saturated environment requires innovative messaging by marketers. image: https://www.growpoland.pl/hubfs/grow_blog_user_generated_content-1.webp --- [![grow-logo-white-transparent](https://www.growpoland.pl/hubfs/grow-logo-white-transparent.png) ![grow\_logo](https://www.growpoland.pl/hubfs/grow_logo.png)](https://www.growpoland.pl/?hsLang=en) [DEMO HubSpot](https://www.growinternational.eu/demo-hubspot?hsLang=en) [DEMO](https://www.growinternational.eu/demo-hubspot?hsLang=en) - [HubSpot](https://www.growpoland.pl/en/hubspot) - [HubSpot Solutions Partner](https://www.growpoland.pl/en/hubspot/hubspot-partner) - [Discover HubSpot's Possibilities](https://www.growpoland.pl/en/hubspot/discover-the-possibilities-of-hubspot) - [HubSpot Sales Hub](https://www.growpoland.pl/en/hubspot/hubspot-sales-hub) - [HubSpot Marketing Hub](https://www.growpoland.pl/en/hubspot/hubspot-marketing-hub) - 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increase brand recognition with UGC Przemek Seliga 3 min 23 November 2022 [Inbound Marketing](https://www.growpoland.pl/en/blog/tag/inbound-marketing) **If your job has anything to do with communications, you probably face the challenge of increasing awareness of your brand in the information-overwhelmed minds of your audience. Marketers today are competing with each other and outdoing each other in ever more innovative ways to reach customers.** So how do you approach the subject? According to a worldwide Nielsen study, 70% of respondents trust posted online reviews from other customers, and as many as 90% trust whisper marketing provided by people they know. This is why social media plays such an important role in today's communications environment. Although social media is not new, more and more brands are using its full potential to expand awareness of their own existence. ## A little bit about UGC One of the fastest growing strategies for increasing brand awareness is user-generated content (UGC). UGC is any kind of content that turns your audience into a marketing machine, meaning it can include social media mentions, videos, photos, comments, blog posts, reviews, etc. This content can be displayed on social media channels, on more or less well-known websites. Adding UGC is more cost-effective than traditional marketing initiatives, and if used in the right way - much more powerful. It will not only increase brand awareness, but also boost trust and elevate sales results. ### ***"UGC is particularly suitable for consideration and conversion, given its authenticity"* – [Gartner](https://www.gartner.com/smarterwithgartner/fuel-social-marketing-user-generated-content/)** ## Brand awareness is all about visibility The easiest and financially most efficient approach to UGC is to select and select content and republish content for your audience. There are several tools that will help you visualize your content, and some of them will allow you to moderate it so that it is consistent with your brand - [HubSpot AEO](https://knowledge.hubspot.com/ai/optimize-content-and-improve-brand-visibility-for-ai) is one of them. To find the right UGC and track engagement on social channels, use a social listening tool such as [Notified](https://www.notified.com/?lang=en) or [Brand24](https://brand24.pl/). Another way to spread the word about your brand through UGC is called cultivation. Use a hashtag or organize a contest through social media and engage your target audience. In this way, you can improve your content to better support your campaign initiative and marketing strategies. The Eneloop Europe Expedition 2100 is a great example of how UGC can be used with a well-planned strategy to increase brand awareness. Let your audience participate in telling your story and take advantage of all the opportunities to grow your brand with user-generated content. Good luck! [Przemek Seliga](https://www.growpoland.pl/en/blog/author/przemek-seliga) Read more ## Similar articles [B2B Marketing, Content Marketing, LinkedIn, Social selling](https://www.growpoland.pl/en/blog/which-social-media-platforms-does-your-industrial-company-need?hsLang=en) ### [Which social media platforms does your industrial company need?](https://www.growpoland.pl/en/blog/which-social-media-platforms-does-your-industrial-company-need?hsLang=en) Piotr Przytula Ten tekst przeczytasz w 10 min [B2B Marketing](https://www.growpoland.pl/en/blog/how-to-understand-what-your-customers-are-doing?hsLang=en) ### [How to Understand What Your Customers Are Doing: A Marketing Guide](https://www.growpoland.pl/en/blog/how-to-understand-what-your-customers-are-doing?hsLang=en) Piotr Przytula Ten tekst przeczytasz w 9 min [B2B Marketing, Social Media, Instagram](https://www.growpoland.pl/en/blog/the-day-google-changed-how-we-think-about-instagram?hsLang=en) ### [July 10, 2025: The Day Google Changed How We Think About Instagram](https://www.growpoland.pl/en/blog/the-day-google-changed-how-we-think-about-instagram?hsLang=en) Piotr Przytula Ten tekst przeczytasz w 5 min [HubSpot, AI, Digital marketing](https://www.growpoland.pl/en/blog/what-is-hubspot-loop-marketing?hsLang=en) ### [From Funnel to Loop: What is HubSpot Loop Marketing?](https://www.growpoland.pl/en/blog/what-is-hubspot-loop-marketing?hsLang=en) Piotr Przytula Ten tekst przeczytasz w 9 min [B2B Marketing, Social selling](https://www.growpoland.pl/en/blog/changes-in-the-linkedin-algorithm-5-things-you-should-know?hsLang=en) ### [Changes in the LinkedIn Algorithm: 5 Things You Should Know](https://www.growpoland.pl/en/blog/changes-in-the-linkedin-algorithm-5-things-you-should-know?hsLang=en) Helena Markowska-Fulara Ten tekst przeczytasz w 5 min [HubSpot](https://www.growpoland.pl/en/blog/the-top-hubspot-features-youre-not-using?hsLang=en) ### [The Top HubSpot Features You're Not Using (But Should Be)](https://www.growpoland.pl/en/blog/the-top-hubspot-features-youre-not-using?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 5 min [HubSpot, HubSpot CMS](https://www.growpoland.pl/en/blog/unveiling-the-top-hubspot-cms-features-for-marketers?hsLang=en) ### [Unveiling the Top 11 HubSpot CMS Features for Marketers](https://www.growpoland.pl/en/blog/unveiling-the-top-hubspot-cms-features-for-marketers?hsLang=en) Max Vorozhtsov Ten tekst przeczytasz w 8 min [Content Marketing, HubSpot, AI](https://www.growpoland.pl/en/blog/how-to-create-a-blog-post-with-hubspot-ai?hsLang=en) ### [10+ Tasks of a Content Marketer in Which HubSpot AI Helps](https://www.growpoland.pl/en/blog/how-to-create-a-blog-post-with-hubspot-ai?hsLang=en) Helena Markowska-Fulara Ten tekst przeczytasz w 14 min [B2B Marketing, Content Marketing](https://www.growpoland.pl/en/blog/how-to-run-a-blog-in-an-industrial-company?hsLang=en) ### [How to Run a Blog in an Industrial Company?](https://www.growpoland.pl/en/blog/how-to-run-a-blog-in-an-industrial-company?hsLang=en) Piotr Przytula Ten tekst przeczytasz w 13 min [B2B Marketing, Content Marketing, HubSpot](https://www.growpoland.pl/en/blog/8-tasks-that-the-grow-team-uses-hubspot-marketing-for?hsLang=en) ### [8 tasks that the Grow team uses HubSpot Marketing+ for](https://www.growpoland.pl/en/blog/8-tasks-that-the-grow-team-uses-hubspot-marketing-for?hsLang=en) Helena Markowska-Fulara Ten tekst przeczytasz w 13 min ## Chcesz wdrożyć HubSpot albo masz jakieś inne pytania? 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